Marmalade Fish is in business to help improve lives, making us more than a company – we’re a movement that’s growing every day.

Marmalade Fish

Progressive  Authentic  Partnership 

We are a progressive business with a higher purpose. Ours is a story of meaning, a mission that inspires, a cause to get behind and a movement to belong to.

  • We do things differently around here and are always on the edge of innovation.
  • We are open and honest in our interactions.
  • We embrace change and are always looking for better ways of doing things.
  • We plan for tomorrow without losing sight of today.

Around here, people thrive, achieve more, are nurtured, and feel stronger than they ever believed they could about their working lives.

  • We trust our people to make decisions because it makes business sense, society sense, and environment sense.
  • We act with integrity and have the courage to do what we believe is right.
  • We lead and champion inclusive dialogue.
  • We are constantly learning and growing. Openness is irresistible to us.

We aspire to use the power of business to solve social and environmental problems, rewiring the way businesses are governed, managed and led.

  • We inspire others to believe in better.
  • We are flexible and responsive. For us, collaboration is a natural state.
  • We reduce complexity, making processes more effective and increasing client service.
  • We build a legacy with our clients, colleagues, and communities.

Marmalade Fish

Progressive

Authentic

Partnership

The Adventure

We’re currently working across 9 sectors in 5 continents.

We are evolving businesses across industries and geographies. Coming to a city near you soon!

We’re passionate about delivering on the triple bottom line: people, profit and planet.

Marmalade Fish is the first and only certified B Corporation in the Gulf. B Corporations meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 3,500 Certified B Corporations in over 130 industries and 70 countries with 1 unifying goal – to redefine success in business.

At Marmalade Fish, we are committed to donating at least 5% of our revenues to charitable partners each year.

We’re on an adventure to reach one million people.

How do you change the world? In the words of the late Kofi Annan, “Person by person, village by village, nation by nation.” A million lives is just the beginning.

We’re committed to the Sustainable Development Goals.

The SDGs offer the potential to unite the world behind a single agenda to save humanity and the planet. We all stand to gain from more resilient communities, reliable access to natural resources, and an educated and healthy population to support the global workforce.

The 169 specific sub-goals define the agenda for inclusive economic growth through to 2030. For them to be reached, everyone needs to do their part: governments, corporations, civil society and people like us.

Keep up (if you can!)

Where we’ve been so far on our adventure to reach 1 million people.

Meet the CEO


Samie is recognised as one of the world’s leading voices on values and culture change, and has won a host of accolades including Most Visionary Business Transformation CEO, Game Changer of the Year, and Most Influential CEO of the Year.

His career spans six continents, working with governments and organisations around the world to create high-performance cultures underpinned by values. In 2019, Samie presented a TED talk on Why Business Needs Our Humanity, and the following year authored the bestselling book #Time4Humanity.

As the founder and CEO of Marmalade Fish, Samie leads a team of world-class facilitators and coaches to bring humanity to business, reaching over 1 million people in 2020. Marmalade Fish was the first certified B Corporation in the GCC, and has been named Best Organisational Change Consultancy and Change Management Company of the Year. Samie is also a partner at ELEPHAS Paris® – the first beauty brand in the world dedicated to elephant conservation.

Samie gained a double first-class degree in philosophy and theology with a specialisation in ethics from the University of Durham, and a Master of Science in Management (with distinction) from the University of London. He studied Leading Global Businesses at Harvard Business School.

Fun facts: Samie is a pluviophile, his passion is aviation (hoping one day to own a retired 747!), and he loves exploring nature trails while listening to podcasts. He is a reiki master and regularly participates in neurofeedback training to access the full range of brainwaves and states of consciousness, delta being his favourite.

Samie is a Fellow of the RSA, and a Chartered Fellow of the CIPD and CMI. He is also an NLP practitioner, executive and systemic coach, and assessor with the British Psychological Society.

Meet the CEO


Read about Samie

Samie is recognised as one of the world’s leading voices on values and culture change, and has won a host of accolades including Most Visionary Business Transformation CEO, Game Changer of the Year, and Most Influential CEO of the Year.

His career spans six continents, working with governments and organisations around the world to create high-performance cultures underpinned by values. In 2019, Samie presented a TED talk on Why Business Needs Our Humanity, and the following year authored the bestselling book #Time4Humanity.

As the founder and CEO of Marmalade Fish, Samie leads a team of world-class facilitators and coaches to bring humanity to business, reaching over 1 million people in 2020. Marmalade Fish was the first certified B Corporation in the GCC, and has been named Best Organisational Change Consultancy and Change Management Company of the Year. Samie is also a partner at ELEPHAS Paris® – the first beauty brand in the world dedicated to elephant conservation.

Samie gained a double first-class degree in philosophy and theology with a specialisation in ethics from the University of Durham, and a Master of Science in Management (with distinction) from the University of London. He studied Leading Global Businesses at Harvard Business School.

Fun facts: Samie is a pluviophile, his passion is aviation (hoping one day to own a retired 747!), and he loves exploring nature trails while listening to podcasts. He is a reiki master and regularly participates in neurofeedback training to access the full range of brainwaves and states of consciousness, delta being his favourite.

Samie is a Fellow of the RSA, and a Chartered Fellow of the CIPD and CMI. He is also an NLP practitioner, executive and systemic coach, and assessor with the British Psychological Society.