Marmalade Fish is in business to help improve lives, making us more than a company – we’re a movement that’s growing every day.

Marmalade Fish

Progressive  Authentic  Partnership 

We are a progressive business with a higher purpose. Ours is a story of meaning, a mission that inspires, a cause to get behind and a movement to belong to.

  • We do things differently around here and are always on the edge of innovation.
  • We are open and honest in our interactions.
  • We embrace change and are always looking for better ways of doing things.
  • We plan for tomorrow without losing sight of today.

Around here, people thrive, achieve more, are nurtured, and feel stronger than they ever believed they could about their working lives.

  • We trust our people to make decisions because it makes business sense, society sense, and environment sense.
  • We act with integrity and have the courage to do what we believe is right.
  • We lead and champion inclusive dialogue.
  • We are constantly learning and growing. Openness is irresistible to us.

We aspire to use the power of business to solve social and environmental problems, rewiring the way businesses are governed, managed and led.

  • We inspire others to believe in better.
  • We are flexible and responsive. For us, collaboration is a natural state.
  • We reduce complexity, making processes more effective and increasing client service.
  • We build a legacy with our clients, colleagues, and communities.

Marmalade Fish

Progressive

Authentic

Partnership

The Adventure

We’re currently working across 9 sectors in 5 continents.

We are evolving businesses across industries and geographies. Coming to a city near you soon!

We’re passionate about delivering on the triple bottom line: people, profit and planet.

Marmalade Fish is the first certified B Corporation in the Gulf. B Corporations meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 3,000 Certified B Corporations in over 130 industries and 60 countries with 1 unifying goal – to redefine success in business.

At Marmalade Fish, we are committed to donating at least 5% of our revenues to charitable partners each year.

We’re on an adventure to reach one million people by 2020.

How do you change the world? In the words of the late Kofi Annan, “Person by person, village by village, nation by nation.” A million lives is just the beginning.

We’re committed to the Sustainable Development Goals.

The SDGs offer the potential to unite the world behind a single agenda to save humanity and the planet. We all stand to gain from more resilient communities, reliable access to natural resources, and an educated and healthy population to support the global workforce.

The 169 specific sub-goals define the agenda for inclusive economic growth through to 2030. For them to be reached, everyone needs to do their part: governments, corporations, civil society and people like us.

Keep up (if you can!)

Where we’ve been so far on our adventure to reach 1 million people.

Meet the Leadership Team

Samie Al-Achrafi

Chief Executive Officer

Helen Parker

Hub Leader U.K. and Europe

Helen’s expertise is in leading global programmes to harness the talent of digital generations for business and for social impact.

After graduating with a first class honours in Public Relations, Helen pursued a career in internal and external communications. In 2002, she started working at O2, driving consumer PR and employee engagement, which contributed to the rise of the brand to be one of the most loved in the U.K.

Helen has created and led several award winning social action programmes, which brought together cross-sector organisations under a common purpose. The youth programme ‘Think Big’ was rolled out to 6 European countries and awarded £1 million grant by the U.K. government to extend it’s proven impact.

Helen is an RSA Fellow, an active volunteer at Save the Children, Sliver Line and a trustee for the refugee charity Jackit.

Samie is recognised as one of the world’s leading authorities on values and culture change. His career spans six continents, working with governments and organisations around the world to bring humanity to business.

Samie was named Most Visionary Business Transformation CEO in the Global CEO Excellence awards, voted Game Changer of the Year by ACQ Global, and Most Influential CEO of the Year 2019 by CV Magazine. He has a double first class degree from the University of Durham, a Master’s from the University of London and studied Leading Global Businesses at Harvard Business School.

Samie is a Fellow of the RSA, and a Chartered Fellow of CIPD, ILM, ITOL and CMI. He is also an NLP practitioner, systemic and executive coach, certified international Senior Professional in Human Resources (SPHRi), and assessor with the British Psychological Society.

Queenie believes everyone has genius, which drives her purpose to support people reaching their potential.

Queenie has over 20 years of experience working in leading financial services institutions around the globe, including HSBC and ANZ. Her expertise is building and measuring impactful learning curricula and global talent programmes that are deeply relevant and commercial in a VUCA 2.0 world.

Queenie graduated from Iowa State University in US and has MSc in Finance from City University of Hong Kong. Supporting youth development and children with different abilities are key priorities in her life.

Queenie is a certified organisational coach, NLP practitioner, and uses the Human Centred Design approach to bring the people perspective to all steps of creative problem solving.

Leadership Team

Samie Al-Achrafi

Chief Executive Officer

Samie is recognised as one of the world’s leading authorities on values and culture change. His career spans six continents, working with governments and organisations around the world to bring humanity to business.

Samie was named Most Visionary Business Transformation CEO in the Global CEO Excellence awards, voted Game Changer of the Year by ACQ Global, and Most Influential CEO of the Year 2019 by CV Magazine. He has a double first class degree from the University of Durham, a Master’s from the University of London and studied Leading Global Businesses at Harvard Business School.

Samie is a Fellow of the RSA, and a Chartered Fellow of CIPD, ILM, ITOL and CMI. He is also an NLP practitioner, systemic and executive coach, certified international Senior Professional in Human Resources (SPHRi), and assessor with the British Psychological Society.

Helen Parker

Hub Leader U.K. and Europe

Helen’s expertise is in leading global programmes to harness the talent of digital generations for business and for social impact.

After graduating with a first class honours in Public Relations, Helen pursued a career in internal and external communications. In 2002, she started working at O2, driving consumer PR and employee engagement, which contributed to the rise of the brand to be one of the most loved in the U.K.

Helen has created and led several award winning social action programmes, which brought together cross-sector organisations under a common purpose. The youth programme ‘Think Big’ was rolled out to 6 European countries and awarded £1 million grant by the U.K. government to extend it’s proven impact.

Helen is an RSA Fellow, an active volunteer at Save the Children, Sliver Line and a trustee for the refugee charity Jackit.