This Cookie Policy sets out what cookies are and how they are used by Marmalade Fish to improve your experience.

What are cookies?

Cookies are small pieces of text sent to your web browser by websites that you visit. A cookie file is stored in your web browser and allows us to recognise you and make your experience of using the site, easier and more convenient for you.

Why are cookies essential?

Most websites use cookies.

Cookies enable users to navigate sites and where appropriate, allow us to tailor the content to fit with the needs of our users. If we didn’t have cookies in place, we wouldn’t be able to guarantee that your experience is as we intend it to be.

None of the cookies we use are used to collect your personal information.

What types of cookies are there?

The length of time a cookie remains on your device very much depends on the type of cookie that has been used. We use the following cookies on our site:

Cookie name Why is the cookie needed? What will happen if I disable these cookies? Type Persistent / Session?
_ga Registers a unique ID that is used to generate statistical data on how
the visitor uses the website.
Marmalade Fish will not include your session within
its statistical analysis so any improvements we make to the website in the
future will only be based on the statistics gathered by those customers
willing to let us register their unique ID
HTTP Persistent
_gat Used by Google Analytics to throttle request rate Prevents accurate Google analytics from being captured on the website HTTP Session
_gid Registers a unique ID that is used to generate statistical data on how
the visitor uses the website.
Marmalade Fish will not include your session within
its statistical analysis so any improvements we make to the website in the
future will only be based on the statistics gathered by those customers
willing to let us register their unique ID
HTTP Session
AMP_TOKEN This cookie contains a token that can be used to retrieve a Client ID
from AMP Client ID service. Other possible values indicate opt-out, inflight
request or an error retrieving a Client ID from AMP Client ID service.
Turning off this cookie would simply affect the accuracy and
functionality of Google Analytics.
HTTP Persistent
_gac_<property-id> Contains campaign related information for the user. If you have linked
your Google Analytics and Google Ads accounts, Google Ads website conversion
tags will read this cookie unless you opt-out.
Turning off this cookie would simply affect the accuracy and
functionality of Google Analytics.
HTTP Persistent

How to delete cookies?

If you wish to restrict or block cookies, you can do this through your browser settings.
You may also visit www.aboutcookies.org to learn more about managing your cookies.